The 29 Greatest WordPress Plugins (Organized by Class)

WordPress plugins make your life simpler by permitting you so as to add options to your web site with out studying to code or rent a developer.

Nevertheless, over 60,000 WordPress plugins can be found, and extra are launched day by day. Plus, putting in too many plugins may cause sluggish web site loading speeds, so that you need to keep away from including too many of those plugins.

That will help you restrict your put in plugins to solely probably the most worthy, I’ve compiled this checklist of the 29 greatest WordPress plugins categorized by what they’re good for. 

This checklist comes from my greater than 12 years of expertise constructing WordPress web sites and dealing carefully with my WordPress developer.

Greatest WordPress plugins for web site design

First up, we have now some plugins that can assist you design and add particular functionalities to your WordPress web site.


Elementor drag-and-drop page builder example

Price: Free ($59/yr for premium)

Helpful for:

  • Constructing an internet site theme with drag-and-drop modifying 
  • Simply creating {custom} touchdown pages

Elementor is superior for anybody who desires a custom-looking web site with out studying tips on how to code or being restricted to a pre-built theme. However it additionally has pre-built themes you may customise to streamline the method.

Bear in mind that utilizing any form of drag-and-drop editor like this may decelerate your website.


WooCommerce product display blocks

Price: Free

Helpful for: Turning your WordPress web site into an e-commerce retailer

WooCommerce is one of the best plugin to begin an e-commerce enterprise in your WordPress web site. It lets you simply create product pages and collections.

You’ll be able to mix it with WooCommerce Payments to simply accumulate buyer cost data.

Superior Customized Fields Professional

Advanced Custom Fields Pro WordPress UI

Price: $49/yr for a single website

Helpful for: Creating {custom} widgets to make use of anyplace in your website 

If you know the way to code, Advanced Custom Fields Pro lets you take full management over your WordPress edit screens and {custom} area knowledge.


WPCode user interface explanation

Price: Free ($49–$399/yr for premium)

Helpful for: Inserting code into your headers and footers

Previously referred to as Insert Headers and Footers, WPCode is the simplest method for non-developers so as to add code snippets anyplace on their web site. 

For instance, you might have so as to add a code snippet to your web site’s header to attach it with Google Analytics or so as to add the Facebook Remarketing Pixel.


WPForms form editor UI

Price: $49.50/yr

Helpful for:

  • Creating types for contact pages, e-newsletter sign-ups, and extra
  • Constructing surveys in your website guests

WPForms is a drag-and-drop WordPress type editor. It’s tremendous intuitive and straightforward to use.


TranslatePress language translation plugin

Price: €89/yr (~USD 95)

Helpful for: Translating your web site into different languages

TranslatePress makes it straightforward to create translated variations of your web site in different languages. It additionally robotically provides the hreflang tags for every language, so it’s additionally good for website positioning. 


Formilla live chat WordPress plugin

Price: Free (various premium plans beginning at $19.99/month)

Helpful for: Including a stay chat characteristic to your website

Formilla is a stay chat plugin for WordPress. You’ll be able to supply stay chat help or use it to reply guests’ questions robotically utilizing a bot—though which will annoy them.

Greatest WordPress plugins for web site administration & safety

Subsequent up, we’ve obtained an entire suite of plugins that provide help to make your web site safer and simpler to handle. WordPress websites are sometimes susceptible to hacking, so these are essential.


Wordfence dashboard

Price: Free ($119/yr for premium)

Helpful for: Maintaining your web site secure from hackers and malware

Wordfence provides a strong firewall and malware scanner to guard your website from hackers and malicious software program. You too can use it so as to add two-factor login authentication, have charge limiting, and run safety diagnostics in your website—to call a number of of the options. 


Price: Free ($119/yr for premium)

Helpful for: Backing up your WordPress web site

It’s essential to again up your web site now and again to keep away from shedding your content material within the occasion of a plugin conflict, hack, and even unintentional deletion. UpdraftPlus makes this straightforward for you.


Price: Free ($50/month for premium)

Helpful for: Importing content material from Google Docs to WordPress on the click on of a button

Wordable makes it straightforward to add content material from Google Docs to your WordPress web site (together with pictures, formatting, and many others., with none further hidden code). It’s saved me loads of money and time not needing to do it myself or having my digital assistant to do it.


PublishPress role capabilities dashboard

Price: $129–$399/yr (relying on tier)

Helpful for: Managing a group of writers and editors in your web site

PublishPress makes it straightforward to handle a number of writers and editors in your website, with the flexibility to handle their permissions of what they’ll do and see. It additionally contains an editorial calendar, new blocks for the Gutenberg editor, and extra.


Membership site built using MemberPress WordPress plugin

Price: $179.50–$399.50/yr (relying on tier)

Helpful for: Making a membership web site

MemberPress makes it straightforward to show your WordPress web site right into a paid membership website, permitting you to construct and promote programs and boards and put them behind a paywall.

Uncanny Automator

Price: $149–$399/yr (relying on tier)

Helpful for: Automating duties in your web site

Uncanny Automator is like Zapier however for WordPress. It might probably automate duties like sharing a submit to social media or in a e-newsletter when it’s printed, monitor knowledge in a spreadsheet at any time when a product is bought, and one million different issues. Its solely restrict is your individual creativity.

WP Easy Pay

WordPress payment forms using WP Simple Pay

Price: $49.50–$299.50/yr (relying on tier)

Helpful for: Including a easy Stripe cost processor to your website

WP Simple Pay makes it straightforward to just accept Stripe funds in your web site. That is nice if you happen to solely promote a number of services or products and need to keep away from the difficulty of organising the WooCommerce plugin and connecting it with a cost processor and your financial institution.


Price: $49–$399/yr (relying on tier)

Helpful for: Bettering electronic mail deliverability

WP Mail SMTP lets you arrange SMTP and PHP mail servers to enhance your electronic mail deliverability everytime you ship prospects or guests an electronic mail out of your website.

Greatest WordPress plugins for website velocity optimization

A fast-loading website is important for viewers retention, conversions, and website positioning. That will help you velocity up your WordPress website, you may think about using these plugins.


Price: $17.50–$146.67/month (relying on tier)

Helpful for: An all-in-one software to hurry up your web site

NitroPack is my favourite all-in-one velocity enhancer, with sensible caching, picture optimization, a built-in CDN, and extra—all without having developer expertise. Nevertheless, it’s not low cost. For those who want a extra reasonably priced choice, take a look at the following two plugins.

WP Rocket

Price: $59–$299/yr (relying on tier)

Helpful for: Including web site caching

WP Rocket provides caching to your WordPress web site, permitting you to enhance your loading speeds and Core Net Vitals rating. Nevertheless, it doesn’t have picture optimization or a CDN, so it’s lacking options in comparison with NitroPack. That’s the place the following plugin comes in.


Price: Free

Helpful for: Including web site velocity optimization options like picture compression

Autoptimize fills within the gaps left by WP Rocket. It might probably combination, minify and cache scripts and types, inject CSS within the web page head by default, optimize and lazy-load pictures, and far more. Nevertheless, it does require some studying and tweaking, so it’s not very beginner-friendly.

Greatest WordPress plugins for advertising and marketing

Visitors is what makes your web site helpful. Listed here are among the greatest WordPress plugins that can assist you promote your website.


Price: Free ($9–$49/month for premium)

Helpful for: Including push notifications to your web site

PushEngage is one of the best push notification plugin I’ve discovered. It permits you to simply promote push notification providers to your guests and sends the notifications in a method that’s nicely designed and straightforward to use. 

Remember the fact that push notifications will be extraordinarily annoying to guests if you happen to’re not cautious about them.


Price: $39.50–$499.50/yr (relying on tier)

Helpful for: Operating viral raffles and giveaways

RafflePress makes working raffles and giveaways in your website straightforward by giving guests single-click choices to earn entries. They’ll observe, subscribe, like, and remark simply by clicking every button in your giveaway and get further entries for every job they full.


OptinMonster form editor

Price: $9–$49/month (relying on tier)

Helpful for: Creating stunning opt-in types and gamified wheels

OptinMonster is a form-builder plugin that helps you optimize conversions to develop your electronic mail checklist. It additionally has gamified wheels, which I’ve by no means used. However it looks like a enjoyable factor to check for e-commerce web sites.

Thrive Quiz Builder

Price: $99/yr (or $299/yr for your entire Thrive Suite)

Helpful for: Creating quizzes in your website which can be simply shareable

Thrive Quiz Builder makes it straightforward to, nicely, construct quizzes. You should use it to make a kind of viral Fb quizzes mothers like to take and share their outcomes. 

Smash Balloon

Price: $49–$299/yr (relying on which feeds you need)

Helpful for: Including social media feeds to your web site

Smash Balloon makes displaying feeds out of your social media profiles in your WordPress web site straightforward. That is useful if you wish to showcase your images or video providers or rely closely on social media for sponsorships. 

Greatest WordPress plugins for website positioning

Search engine marketing (website positioning) is a crucial a part of rising your web site. In my expertise, the next plugins are one of the best WordPress website positioning plugins.

Yoast website positioning/Rank Math/SEOPress

Rank Math blog post SEO settings

Price: Free (numerous paid choices)

Helpful for:

  • Primary on-page website positioning
  • Making a robots.txt file and sitemap
  • Simply modifying metadata 

These kinds of plugins are important for a WordPress web site. They can help you edit essential website positioning choices in your pages and make implementing website positioning in your website a lot simpler and extra streamlined.

Of those three, my private favourite is Rank Math. I’ve used Yoast SEO and SEOPress, however I just like the group behind Rank Math probably the most and discover the plugin to be straightforward to make use of with a strong UI. They’re all nice, nonetheless, and do just about the identical issues. Simply decide one.

Ahrefs’ WordPress website positioning Plugin

Ahrefs' WordPress SEO plugin dashboard

Price: Free

Helpful for: Suggesting methods to higher optimize your content material to rank larger in search outcomes

Our website positioning plugin makes it straightforward to automate content material audits, monitor backlinks, and develop natural visitors to your WordPress web site. It’s free, so strive it out.


MonsterInsights analytics overview dashboard

Price: $99.50–$399.50/yr (relying on tier)

Helpful for: Gathering useful insights into your website visitors 

MonsterInsights is a WordPress analytics plugin that exhibits you insights into how a lot visitors you’re getting, which pages individuals are visiting, and what they’re doing. It additionally offers e-commerce insights like objective conversions and in addition integrates with Google Analytics. 

Greatest WordPress plugins for online marketing

Final however not least, the next plugins are wonderful that can assist you make more cash from online marketing.


Price: $39–$299/month (relying on what number of websites you need it for)

Helpful for: 

  • Monitoring, managing, and automating your affiliate hyperlinks
  • Creating product show bins and comparability tables
  • Getting recommendations for brand new affiliate packages

Lasso will get my favourite plugin of the yr award. It makes monitoring, managing, and automating your affiliate hyperlinks straightforward. Plus, you may create conversion-optimized product show bins and tables, get recommendations for affiliate packages for merchandise you’re mentioning however not affiliated with, and extra.


AffiliateWP dashboard

Price: $39–$299/month (relying on what number of websites you need it for)

Helpful for: Including an associates program to your web site

AffiliateWP lets you create and handle your individual associates program so you may have associates promote your merchandise for you.


Price: $59–$179/yr ($499 for lifetime entry)

Helpful for: Managing adverts in your WordPress web site

AdSanity makes it straightforward to handle adverts in your website and add them utilizing widgets, shortcodes, or template tags. It additionally provides you publishing choices to create begin and finish dates, analytics reporting to see your adverts’ effectiveness, and extra. 

Last ideas

There are a lot of WordPress plugins on the market. Many are pointless, and having too many can add code bloat and drastically decelerate your web site.

Hopefully, you’ve discovered the proper plugins on this checklist to put in solely those you really want and keep away from others you don’t.